Patient Experiance

To improve the patients experiance, and enable “switching”, all three drivers of patient needs i.e. funtional, social and emotional must be fulfilled

Entrepreneur

21+ Years

Founder

Of Orbit World

Disruptive Business Model

For Hospitals & Private Equity for Healthcare

Khalid Albasrani is an Entrepreneur , focusing on a Disruptive Business Model for Hospitals & Private Equity, & Promotion for Healthcare Industry.

– Cureconnect

Functional

A functional job-to-be-done is a job that customers have been trying to accomplish
A functional job is stable over time
The core functional job is the anchor around which all the other needs are defined

Questions to help evaluate the "job-to-be-done"

When does a patient typically visit a healthcare provider?
How does the patient choose the healthcare provider to visit?
Does it depend on the brand / doctor? Who makes the decision?
Does the patient use multiple avenues for healthcare related
support?
What are the aspects the patient looks for support from the healthcare provider?

Implication on patient experience

Ability to design impactful
solutions to solve patient pain points
Ability to innovate / provide a differentiated patient experience for the core functional areas of support

Emotional

Emotional jobs define how customers want to
feel or avoid feeling as a result of executing the
core functional job

Questions to help evaluate the "job-to-be-done"

How does the patient feeling during each step of the value chain?
Why does the patient feel what he / she is feeling at each step?
Can the healthcare provider do anything to support the patient?
What is lacking in the current healthcare provider that the patient uses?

Implication on patient experience

Ability to design communication /marketing campaigns to speak to patients emotional / social needs

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